The millennial consumer operates in super digital mode. Zendesk reports that 95% of people use three or more online channels to communicate with businesses for feedback, inquiry, requesting services, sharing their experience, and in other ways. Of these people, more than 60% use multiple platforms and devices. It’s akin to…

Online shopping is expected to rise in the coming years and the 4.2 trillion USD purchase of goods and services by over two billion people in 2020 is proof of this. The question that marketers and designers alike are asking is will how will packaging design change? The MasterCard Economics…

The future of branding is digital. It’s a fact that cannot be disputed. In 2021, it will make up 98% of all marketing and advertising and virtually every aspect of our daily lives. As more millennials enter the workforce, they are looking for brands that represent them with authenticity and…

We all know the importance of branding and product packaging, but just how important is it for your business’s success? There are a lot of factors that go into making your product successful in the marketplace. One of the most important aspects is packaging design. Packaging design companies are an…

While traditional brands were created offline through traditional channels like magazines and billboards, brands in the 21st century are created in cyberspace and communicate online — if only because that’s where the millennial consumer is to be found. The common factor underlying the two forms of branding and marketing is…

UGC or User Generated Content is not some fanciful term coined by providers of digital marketing services in India or elsewhere to wow their clients. It’s simply what the users — or the general public — is talking about. It is any piece of content that is generated by people…

What is IoT (Internet of Things)? IoT is actually a collection of technologies that enable objects to receive and transmit data so that processes can be executed with little or no human intervention. Imagine a mine where earlier humans went in to dig out gold, metal, coal or stone. Bots — which are nothing but computerized…

Digital marketing is an ongoing process that requires time, patience, and consistency. Digital marketing services are frequently outsourced because of the high cost of hiring an extended in-house team and the risk of something going wrong simply because of some inexperienced team members. …

11 Creative Branding Trends to Follow In 2021 We’ve entered a new decade and a new normal. In this new beginning, everything including branding trends will be tainted by the brush of Covid 19 pandemic and the resulting disruptions. That said, everything evolves and changes and so will branding. …