10 Important Services That Your Digital Marketing Agency Must Give
Digital marketing is an ongoing process that requires time, patience, and consistency. Digital marketing services are frequently outsourced because of the high cost of hiring an extended in-house team and the risk of something going wrong simply because of some inexperienced team members. So whether you are looking for SEO services in India or a branding agency in Ahmedabad, you should be aware of the vital services that every digital marketing company in India or elsewhere must offer.
Website Design and Development
Websites are no longer simply a place where consumers can visit you online though it still serves that purpose. Your website is your shop window in the digital world. Just as a physical shop window can make or mar sales, so too can your website. Aspects like look and feel, SEO, portability, load time, and UX can directly impact your ROI. Your digital marketing agency should optimize your website for all this and more.
Consumer related services
Before you optimize your website or jump into SEO, it is important to understand who you are talking to. This means you should segment your markets, profile your consumer, narrow down your target audience, and map their behavior to understand your marketing funnels — such as your sales funnel. Conversion optimization is an important part of digital marketing that every digital marketing company in India or anywhere else should implement. Otherwise, you might find hordes visiting your online store or website but no — or very little — conversion.
Digital marketing is not just about online presence or how consumers can find you. You must hold the consumer by hand and lead him to your store front; then lure him in. Most branding companies like Litmus Branding — a branding agency in Ahmedabad — will design an online marketing strategy for you that allows you to meet your consumer wherever he may be and then lead him to your website. Moreover, once you are online, it’s easy to optimize for international growth along with local expansion. Digital marketing strategies include everything from local SEO to guest posting, social media marketing and so on.
Search Engine Optimization (SEO)
Okay! Maybe we should have mentioned this earlier. SEO is among the first steps in any digital marketing strategy. You’ll find many companies offering SEO services in India — but your digital marketing agency will offer you SEO as a part of their digital marketing services — or at least they should. SEO incidentally, means optimizing every online content to rank for the keywords — or jargon if you will — in your business.
Search Engine Marketing (SEM)
While your SEO efforts may be limited to organic reach and conversion SEM includes optimization for PPC (Pay Per Click) or CPC (Cost Per Click) along with organic and local SEO. This is important for gaining traction when you are new in the market. SEM involves posting ads on Google, Bing and other search engines to attract consumers. Your digital marketing agency must offer you this along with other services.
Social Media Marketing (SMM)
We all know that for some time, social media has been the new marketplace for brands and big and small businesses. In order to be successful though, it is important to strategically leverage these platforms for optimum results. Any digital marketing agency worth it's salt should incorporate SMM as a part of its service platter.
Email marketing alone can generate an average ROI of over 120% says Lyfemarketing. So if email outreach is not being offered as a part of the digital marketing package you should reconsider your choice of agency. Need we say more? Emails are among the most effective forms of communication that reach directly to your consumer and should be an integral part of your digital footprint.
Have you ever wondered how your computer knows what you are looking for and makes appropriate suggestions? Well here’s a little secret. When you visit a website or read a blog, most sites will drop something called a cookie on your computer. This cookie lets your computer know what you have seen earlier in relation to whatever you are currently searching. The cookie prompts the re-targeting software to display ads of products you may have viewed previously. Your digital marketing agency should be aware of this little trick — and others like it. It should also be a part of their service bundle.
When it comes to the digital world, everything revolves around content because that’s the way people learn about new products and services, review existing ones, and make choices. Content may be anything from written content to video, to images. Optimizing content for SEO and SEM and placing the right content in the right place is like being in the right place at the right time. So content marketing strategy is — or should be — an important part of your digital marketing efforts — and your agency should offer you this.
Any content you put online should eventually lead your consumers to your website or e-store from where they can request services or make purchases. Link building is the pathway along which your consumers travel to reach this destination. But this is not as easy as it sounds because of the sheer number of businesses that are online already and the hordes that are joining the pack. Moreover, search engines like Google are tightening the noose with heavy penalties for spam links and foul play. It is important to place your link-building content strategically and your digital marketing agency can help you do this.
Digital marketing has evolved from mere online advertising to an art and a full-fledged marketing strategy requiring a separate team to execute it. In the post-pandemic era, your digital footprint assumes even greater importance.
Litmus Branding offers you a comprehensive branding and digital marketing service package that covers both online and offline marketing efforts. Want to appoint Litmus Branding as your marketing team? Call or write to us now.