We all know the importance of branding and product packaging, but just how important is it for your business’s success?

There are a lot of factors that go into making your product successful in the marketplace. One of the most important aspects is packaging design. Packaging design companies are an…


Benefits of Digital Branding in your Business

While traditional brands were created offline through traditional channels like magazines and billboards, brands in the 21st century are created in cyberspace and communicate online — if only because that’s where the millennial consumer is to be found. The common factor underlying the two forms of branding and marketing is…


User-generated Content is Important in Digital Marketing

UGC or User Generated Content is not some fanciful term coined by providers of digital marketing services in India or elsewhere to wow their clients. It’s simply what the users — or the general public — is talking about. It is any piece of content that is generated by people…


How the Internet of Things will transform the future of Digital Marketing

What is IoT (Internet of Things)?

IoT is actually a collection of technologies that enable objects to receive and transmit data so that processes can be executed with little or no human intervention. Imagine a mine where earlier humans went in to dig out gold, metal, coal or stone. Bots — which are nothing but computerized…


Important Services that Your Digital Marketing Agency Must Offer

Digital marketing is an ongoing process that requires time, patience, and consistency. Digital marketing services are frequently outsourced because of the high cost of hiring an extended in-house team and the risk of something going wrong simply because of some inexperienced team members. …


11 Creative Branding Trends to Follow In 2021

We’ve entered a new decade and a new normal. In this new beginning, everything including branding trends will be tainted by the brush of Covid 19 pandemic and the resulting disruptions. That said, everything evolves and changes and so will branding. …


packaging designing company

The packaging industry has a long history, and for decades, product packaging design companies have been mapping consumer behavior to make packaging decisions. The industry has seen a steady growth over the years and in 2019, the Indian packaging industry was valued at $50.5 billion. At the present, virtually every…


Hero Image Which Your Website Stand Out

A picture speaks louder than a thousand words — the proverb is a perfect explanation for why your website should have a hero image. If you are wondering what hero images are, well they’re those large images that you see at the top of web pages — often portraying what…


How Can Social Media Boost Your Communication
How Can Social Media Boost Your Communication

Social media is a powerful tool with the widest possible reach. Sounds familiar? Well, it should; but wait are you envisioning a magical wand that will grow your business overnight? Well, it’s not as if one post on Facebook, Tumblr, Instagram, Twitter … etc. will have followers coming in hordes…


social-media-role-in-ecommerce
Role of Social Media in E-Commerce

About half the global population spend a tenth of their day on social media. So to speak, the world’s population spending time on social is on an all-time high and the numbers are only growing. …

Hiren Panchal

Founder and Promoter of Litmus Branding. Designer at the core. 20+ years in Advertising. Branding insights on fingertips. A man with wise marketing words.

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