Packaging Design Is Essential For Your Business Success

Hiren Panchal
4 min readSep 17, 2021

We all know the importance of branding and product packaging, but just how important is it for your business’s success?

There are a lot of factors that go into making your product successful in the marketplace. One of the most important aspects is packaging design. Packaging design companies are an essential part of any successful company, as they play a crucial role in making your brand stand out. The power that packaging has on consumers cannot be underestimated. Designing a package can also make or break a product launch!

This blog post will explore why it’s so vital to invest in good packaging for your business!

5 Reasons Why Packaging Design Is Essential For Your Business Success

With so much competition between advertising media nowadays (social media vs. classical), less attention may be paid to how important the package design actually is — but don’t overlook this vital component when planning your marketing efforts! Here are a few reasons why.

1. Packaging Design Differentiates Your Brand

The Paper Worker states that one-third of a customer’s decision-making process is based solely on product packaging. With so many products available, you need to have your branding stand out and look different from the competition in order to succeed.

If your brand isn’t unique, then it will be lost in the sea of thousands competing for their attention, but if you have an eye-catching design and bold message that pops out from the crowd, then people are more likely to notice your products over others.

One classic example is Captain Morgan’s recent product — Cannon Blast. The beverage comes in a canon-shaped bottle which makes the design highly relevant to its name. Furthermore, the package design is also eye-catching and is highly different from what many of its competitors offer.

Captain Morgan

2. Packaging Color Influences Buying Habits

Many studies have shown that our brain reacts to colors in different ways. Therefore, brands and marketers need to choose their product packaging design colors carefully. Color is an important aspect in product packaging, and the color experts cite that, generally speaking, more colors on a package means less sophisticated products.

Other colors convey different meanings, but it’s important to study your target demographic before deciding on what type of color you should use for your design because blue may be disliked by some groups while liked by others.

Take a look at this product packaging design by Hornall Anderson showcasing the use of different shades of the color blue. It is said that darker shades of blue appeal to adult audiences whereas more vibrant shades are right for younger customers.

Hornall Anderson

3. Product Packaging Design Creates Opportunities for Creativity

There is an upcoming trend towards brands that are entertaining and committed to the consumer. This simply translates to a packaging design that provides a great experience.

The trend essentially applies to young consumers, and aging hipsters of Generation X. One classic example is that of Pizza Hut. The brand developed a pizza box that functions as a stereo system. It enables pizza lovers to connect their pizza box to a phone or laptop through Bluetooth to play music.

Pizza Hut Restaurants introduces the world’s first playable DJ pizza box

4. Packaging Design is a Marketing Tool

Packaging Design is a lot more than just about the look and feel. It’s also an excellent marketing tool for your business.

You can use packaging design to convey how you want customers to perceive your product or service, as well as build brand loyalty over time. Package designs are often redesigned every few years in order to keep up with current trends and market demands.

It’s true that packaging design is an important aspect of your business, but it doesn’t have to be expensive or complicated either. There are many ways you can save money on a packaging design by using materials like paperboard, cardboard boxes, plastic bags, and even upcycled craft supplies that will keep costs down without compromising the quality of your product and the packaging.

5. Packaging Makes your Brand Memorable

Think about some of your favorite brands — all successful ones seem to share one thing in common: memorability. One way this occurs is through repetition; these companies want customers coming back week after week or year after year as buying habits establish themselves over time.

Brands like Coke have constantly made minor changes to their packaging and stayed true to keep their original look. Take a look at the infamous Christmas bow packaging campaign!

The Bottom Line

A branded packaging is an effective and important marketing tool because it not only keeps your products safe but also allows you to connect with consumers on a deeper level. It not only contributes to the protection of the product but is also an essential part of what makes a successfully branded package.

Branded packages are effective marketing tools that can help brands differentiate themselves from their competitors with carefully crafted messages, eye-catching designs, and even interactive features like games or competitions.

Have you tried any branding techniques on your product packaging design?



Hiren Panchal

Founder and Promoter of Litmus Branding. Designer at the core. 20+ years in Advertising. Branding insights on fingertips. A man with wise marketing words.